TMA's four decades of technical expertise lived in individual relationships, not in its brand. As the business scaled through acquisition and one of the GB energy market's largest regulatory transitions, a brand strategy that could transcend a changing and growing business was needed
Read more : TMA
McGraw Hill Professional's marketers were already using AI — just without a shared plan, governance, or a link back to commercial strategy. A twelve-week diagnostic turned that individual experimentation into a single, leadership-sponsored AI strategy for sales and marketing, reaching 40 marketers and now recognised as the most advanced use of AI in marketing anywhere in McGraw Hill.
Read more : McGraw Hill Professional
A building services company's marketing function was falling behind the business: no clear direction, no structure, no senior leadership. Stepping in as fractional marketing lead, we rebuilt it around commercial priorities, turning a cost centre into an asset that can support the next phase of growth.
Read more : TB+A
