Commercial Strategy
Most commercial strategies are built on assumption about the market, not evidence from it. We work with leadership teams to build strategies grounded in where the business really is, tested against the market as it actually behaves.
Honest, rigorous, and built to deliver.
Product-market fit validation
Testing whether the offer solves a problem the market will actually pay for, before resourcing is committed behind it.
Market scoping and sizing
Sizing the addressable market and testing whether it’s the right size and shape to support the growth ambition.
Strategic coherence audit
An honest assessment of whether your strategy, structure and priorities are all pulling in the same direction.
Growth blocker diagnosis
Identifying the internal friction points slowing commercial momentum, and building a clear plan to address them.
Revenue model alignment
Testing whether pricing and contracts still reward the growth the strategy is chasing.
Commission and channel structure
Modelling how commission and channel structures actually pay out, so the underlying economics support the strategy – not just the relationships between routes.
Investor and board readiness testing
A structured readiness review that scores the commercial function, and flags exactly what needs to close before scrutiny arrives.
Common situations
Commercial Strategy is often the right starting point if any of these sound familiar:
The work has supported sales conversations, internal alignment and the next stage of our growth strategy. It is a platform for commercial momentum.”