TMA's four decades of technical expertise lived in individual relationships, not in its brand. As the business scaled through acquisition and one of the GB energy market's largest regulatory transitions, a brand strategy that could transcend a changing and growing business was needed
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McGraw Hill Professional's marketers were already using AI — just without a shared plan, governance, or a link back to commercial strategy. A twelve-week diagnostic turned that individual experimentation into a single, leadership-sponsored AI strategy for sales and marketing, reaching 40 marketers and now recognised as the most advanced use of AI in marketing anywhere in McGraw Hill.
Read more : McGraw Hill Professional
HSJ's healthcare portfolio ran 18 brands competing for the same buyers, and the market noticed before the business did. We repositioned the group around one master brand and three clear divisions. Twelve months later, it sold to Inspirit Capital for £26m.
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