McGraw Hill Professional's marketers were already using AI — just without a shared plan, governance, or a link back to commercial strategy. A twelve-week diagnostic turned that individual experimentation into a single, leadership-sponsored AI strategy for sales and marketing, reaching 40 marketers and now recognised as the most advanced use of AI in marketing anywhere in McGraw Hill.
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As AI-driven search reshapes how B2B buyers evaluate suppliers, Halma's marketing leaders needed a shared framework fast. We led a live session across the group's Marketing Network on the shift from SEO to GEO, giving 50 specialist businesses one measurement approach and the confidence to act.
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AI and martech were changing how marketing gets planned, produced and delivered faster than Velo's own operating model could keep pace with. Working with Via, Velo built Olev — an AI operating system with accountability and a single adoption test at its core — cutting delivery costs by 20% in three months while adding new service capability and accelerating timelines, not trading one for the other.
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