How a business articulates its value so that it resonates with the right customers and holds up under scrutiny in a pitch.
Only 4% of B2B leaders say their value proposition is clear and consistently understood. Here's why that's a leadership problem, not a marketing one.
Learn more : Your value proposition is the strongest signal of commercial team health.
Widening who you ask doesn't fix voice of the customer. Who interprets the answers does. Lottie O'Donoghue argues why independence must run through the whole programme.
Learn more : Voice of the customer only works if you don’t gather and interpret it yourself.
A newly appointed CEO inherited a media group built through acquisition, with a strategy the board backed and still nothing moving. This is what The Disconnect looks like in practice, and the sequence that pulled strategy, structure and culture back into line.
Learn more : Strategy, structure and culture pulling differently creates the disconnect.
