HSJ's healthcare portfolio ran 18 brands competing for the same buyers, and the market noticed before the business did. We repositioned the group around one master brand and three clear divisions. Twelve months later, it sold to Inspirit Capital for £26m.
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AI and martech were changing how marketing gets planned, produced and delivered faster than Velo's own operating model could keep pace with. Working with Via, Velo built Olev — an AI operating system with accountability and a single adoption test at its core — cutting delivery costs by 20% in three months while adding new service capability and accelerating timelines, not trading one for the other.
Read more : Velo
